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Liquor's Loss Is Red Wine's Gain For China Austerity Drive

February 13, 2014

If it wasn't already clear how much Chinese drinkers love red wine, recent growth numbers as a result of the government's anti-corruption crackdown should make it pretty obvious. While the campaign has caused high-end alcoholic beverages as a whole-including both wine and spirits-to see major sales slumps, red wine has stood out as a bright spot in the alcohol market.