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Wine Market Council Research Highlights: Who Are the Customers For Wines Over $20?

February 06, 2014

The Wine Market Council studies U.S. wine consumers and has begun to focus on the differences between people who buy high-end wines - defined as wines on sale for more than $20 - and those who don't. Gillespie says $20 is the true demarcation line for high-end buyers, because "the same people who are buying wines over $20 are the people buying wines over $30, over $50, over $100."