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January 31, 2014
The Business of Innovation: CEO of Francis Ford Coppola Presents recalls successes and missteps at Unified Wine & Grape Symposium
Geldert was part of a group of alcoholic beverage producers participating in a panel about innovation Thursday at the Unified Wine & Grape Symposium. She shared that the award-winning film director wanted to clear Niebaum-Coppola, which hosted 350,000 visitors per year, of "people who don't care about wine."