Wine Business Wine Industry News Media Kit Wine Industry Publications Contact Us Wine Industry Blogs Wine Industry Classifieds Wine Industry Events Wine News Archives Wine People News Vineyard Weather Wine Jobs
January 14, 2014
How a wine business is dealing with changing its entire identity
A name is who you are, and who you can be - and that's especially true in business. Take Peter Schwarzbach and the name of his Chicago wine business, which he changed last fall from Wine Discount Center to Vin Chicago.