Winebusiness.com - Homepage for the Wine Industry

Amusing, if controversial article from the SF Chronicle: Wine Country's next generation breaks from their parents

January 06, 2014

Young, ambitious and eco-friendly, with hobbies like deer hunting and Porsche racing, the next generation of California's wine heirs is coming of age - and they think they'll do it better. Unfettered with romantic visions of relaxed Napa living, these new vintners are putting out funkier, sometimes cheaper and often radically different bottles than their parents.