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Wine Growers Trash Perfectly Good Grapes To Increase Profits In Unusual Business Approach

January 03, 2014

In Montalcino, it's perfectly normal to discard an alarming percentage of your total production, a practice called "dropping fruit" that slices il Poggione's yield by up to 50%. In fact, it's expected, even though those grapes would otherwise be crushed and matured into top-quality Brunello, which fetches about $75 per bottle.