Wine Business Wine Industry News Media Kit Wine Industry Publications Contact Us Wine Industry Blogs Wine Industry Classifieds Wine Industry Events Wine News Archives Wine People News Vineyard Weather Wine Jobs
January 03, 2014
Wine Growers Trash Perfectly Good Grapes To Increase Profits In Unusual Business Approach
In Montalcino, it's perfectly normal to discard an alarming percentage of your total production, a practice called "dropping fruit" that slices il Poggione's yield by up to 50%. In fact, it's expected, even though those grapes would otherwise be crushed and matured into top-quality Brunello, which fetches about $75 per bottle.