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How Scratch and Sniff wine soared to the NYT bestseller list

December 10, 2013

The hottest wine book of 2013 might take you by surprise: it's a scratch and sniff wine guide that's printed on the stiff pages of a board book. The book has caught fire and reached #13 overall in book sales on Amazon and #10 in the "Advice, How-To, and Miscellaneous" portion of the NYT bestseller list.