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November 11, 2013
CDC Report: Youth Exposure to Alcohol Advertising on Television - 25 Markets, United States, 2010
in 25 of the largest television markets, almost one quarter of the advertisements airing on this sample of national television programs popular with youths had local underage audiences >30%, exceeding the alcohol industry's voluntary 2003 self-regulatory codes, and more than one third aired during programs that exceeded the NRC/IOM recommended threshold of 15% youth audience composition