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November 05, 2013
Back In Growth Mode, DC&E Keeps The "Lifestyle" Brands Coming
Diageo NA president Larry Schwartz credited "innovation and price increases" as contributing to the turnaround. Now that DC&E has righted the ship, Schubert says it will stay on the offensive in courting broad swaths of consumers with so-called "lifestyle brands" at around the $10-$15 mark