Winebusiness.com - Homepage for the Wine Industry

The 4 Marketing Secrets Behind Great Wine And Bad Art

October 31, 2013

Studies abound showing how consumers can be suckered into believing that a wine is great even if it's just the cheap stuff poured into a fancy bottle. In fact, one Caltech study showed that our brains physically register more pleasure when drinking wines that have a more expensive price tag-even if the price has been artificially or arbitrarily boosted.