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October 16, 2013
Yellow Tail Maker Plans $100 Wine, Spritzers Amid Profit Hunt
The winemaker, whose signature product sells for about $7.50 a bottle in U.S. stores and inspired the growth of low-priced, easy-drinking Australian 'critter labels', will charge about 13 times as much for the 'Casella 1919' brand when it's released later this year, Managing Director John Casella said in an interview in Sydney yesterday.