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For Distributors, Craft Beer's Rise Brings Opportunities And Challenges

September 27, 2013

With its continued double-digit gains, craft beer is popular with U.S. beer wholesalers these days, particularly in light of the struggles faced by mainstream domestic brews. Craft's higher margins are a welcome addition, helping to offset rising costs and shrinking margins from lower-priced brands. But wholesalers concede that the thriving craft category has its challenges