Winebusiness.com - Homepage for the Wine Industry

The Napa of Baja

September 27, 2013

With smooth labels and prices high enough to carry a hint of snob value, a new crop of young winemakers is planning to provide something hip to Mexico's young, upwardly mobile middle class. In a land where about 1m new beer drinkers come of age each year and where tequila is sipped lovingly, this is a tough sell.