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August 14, 2013
High-End Wines Face New Challenges In China
Even after years of strong growth, China's wine market, already the fifth-largest worldwide at nearly 200 million cases, continues to be seen as the ultimate land of opportunity for global wine players. After roughly tripling in both volume and per-capita consumption between 2000 and 2010, the market accelerated in 2010-2011, with bottled imports surging 65% by volume and nearly doubling by value.