August 02, 2013
UK: Pernod Ricard urges trade to get behind premium sales this Christmas
Pernod Ricard is spearheading its 2013 Christmas campaign with a raft of new products, including a vodka launch already successful in the United States, a lower-alcohol variety for its flagship wine brand, Brancott Estate, and mainstream brandy, Domecq 1820.
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