Winebusiness.com - Homepage for the Wine Industry

When That 'Local,' 'Craft' Liquor You Pay Big Bucks for Is Neither

May 24, 2013

buy a large quantity of potable alcohol from an industrial supplier (one vendor of neutral spirits offers it "in drum, truckload and railcar quantities"), run it through a tall charcoal filter to remove any trace impurities, cut it with water, decant it into bottles, and then slap on a label touting it as a local craft product