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TTB Issues Advistory: Use of Social Media in the Advertising of Alcohol Beverages

May 16, 2013

"The following guidance is intended to assist industry members in ensuring that advertisements for alcohol beverages that appear in social media outlets comply with the FAA Act and the TTB advertising regulations. Because of changing technology and the ongoing evolution of social media, this is not intended to be an all-inclusive list of the types of social media. However, the general principles set out in this circular can be applied to other social media outlets that have been or will be developed"