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Wine By The Glass Sales Rise As Millennials Look To Experiment, Diversify Repertoire

April 24, 2013

High-end wine consumption in the on-premise isn't as robust as it was in the pre-downturn days, but wine sales overall continue to rise in the channel-up 5.2% last year according to Technomic. Restaurateurs and wine marketers say the by-the-glass segment has created new opportunities for growth, particularly among younger consumers.