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George A. Vare Jr.

April 22, 2013

George entered the California wine business in 1972, when he purchased Geyser Peak Winery as part of the mergers and acquisitions team for Schlitz Brewing Company. He served as president of Geyser Peak Winery and grew it into a 700,000-case brand before leaving in 1979 to embark on a series of winery start-ups