March 20, 2013
Authenticity Key to Wooing Younger Wine Consumers, Price Says
California's $20 billion wine industry needs to work harder to entice young consumers who resist conventional marketing, said William Price, a co-founder of buyout firm TPG Capital and chairman of Vincraft Group
California's $20 billion wine industry needs to work harder to entice young consumers who resist conventional marketing, said William Price, a co-founder of buyout firm TPG Capital and chairman of Vincraft Group