February 27, 2013
Constellation Transforms The Wine Market With Inside The Box Thinking
To overcome to the low image problem of box wines, Constellation embarked on extensive sampling and trial and used the packaging to amplify a message of quality by noting appellation and awards.
To overcome to the low image problem of box wines, Constellation embarked on extensive sampling and trial and used the packaging to amplify a message of quality by noting appellation and awards.