Winebusiness.com - Homepage for the Wine Industry

Wine, Etc.: Are millennials open to non-traditional wine containers?

February 07, 2013

According to a recent article in the New York Times, winemakers are ramping up sales of box wines in an attempt to attract consumers between ages 21 and 34. The theory is that millennials and even younger drinkers did not grow up with bottled wines so they are more open to non-traditional containers.