Wine Business Wine Industry News Media Kit Wine Industry Publications Contact Us Wine Industry Blogs Wine Industry Classifieds Wine Industry Events Wine News Archives Wine People News Vineyard Weather Wine Jobs
February 07, 2013
Wine, Etc.: Are millennials open to non-traditional wine containers?
According to a recent article in the New York Times, winemakers are ramping up sales of box wines in an attempt to attract consumers between ages 21 and 34. The theory is that millennials and even younger drinkers did not grow up with bottled wines so they are more open to non-traditional containers.