February 05, 2013
Wine: When small wineries get big owners
For most consumers, the corporate ownership of a wine brand might not matter, as long as the wine tastes good. Those of us who spend too much time thinking about and drinking wine still prefer the small-scale ideal of the winemaker toiling over the fermenting juice with purple-stained hands, wielding makeshift tools that someday might be on exhibit in the Smithsonian.
For most consumers, the corporate ownership of a wine brand might not matter, as long as the wine tastes good. Those of us who spend too much time thinking about and drinking wine still prefer the small-scale ideal of the winemaker toiling over the fermenting juice with purple-stained hands, wielding makeshift tools that someday might be on exhibit in the Smithsonian.