After 14 years serving as the most prominent voice for the region's grape growers, Nick Frey is retiring as president of the Sonoma County Winegrowers.

Frey, 65, intends to retire on May 1, but will continue to work with the group part-time.

“I think it's good for us to have fresh blood,” Frey said in an interview. “I'll be here and probably involved for some time.”