January 18, 2013
Hanni's New Book Challenges Conventional Thinking About Wine
The new approach segments consumers by Vintoypes®, a combination of perceptual sensitivity from Sweet to Tolerant, and takes into account psychological factors accounting for wine preference changes over time.
The new approach segments consumers by Vintoypes®, a combination of perceptual sensitivity from Sweet to Tolerant, and takes into account psychological factors accounting for wine preference changes over time.