January 14, 2013
Wine Intelligence warns exporters of wine dollar delusion in China
Wine Intelligence has warned wine exporters to China against 'seeing only dollar signs' in the world's fifth-largest wine market, and said it was important to understand Chinese consumers, not just parachute in western brands.
Wine Intelligence has warned wine exporters to China against 'seeing only dollar signs' in the world's fifth-largest wine market, and said it was important to understand Chinese consumers, not just parachute in western brands.