December 18, 2012
Japan: Younger Wine Drinkers Provide Fresh Impetus
Japan's reputation as a conservative market which has reached a natural plateau is looking increasingly outdated, according to a Wine Intelligence report - and it's the 20-34 age group that's doing most to shake things up.
Japan's reputation as a conservative market which has reached a natural plateau is looking increasingly outdated, according to a Wine Intelligence report - and it's the 20-34 age group that's doing most to shake things up.