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CA: New law expands winery sweepstakes marketing audience

December 18, 2012

Napa Valley wineries should benefit from being able to offer sweepstakes and contests to California residents, thanks to a new state law that takes effect Jan. 1. Wineries, among other alcohol producers, can offer sweepstakes and contests currently, but not to California residents, which hampers the local wine industry because it draws heavy amounts of tourists from within the state.



Region: California