Winebusiness.com - Homepage for the Wine Industry

The Robert Parker bombshell

December 10, 2012

Nothing about this deal makes any sense, on its face. The new owners are going to start accepting advertising - something which makes sense financially, since those 50,000 subscribers tend to be extremely well-heeled. But at the same time, they're scrapping the print version of the newsletter, despite the fact that (a) it's profitable, and (b) they would surely be able to charge much higher rates for print ads than for online ads.