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Prosecco's Current Growth Just Scratching The Surface, Says Mionetto USA's Ceola

November 16, 2012

"We're just starting to scratch the surface of potential Prosecco consumers in the U.S.," Ceola says. "Our core consumers are women from 40-50 years old. The younger drinkers are more experimental in their choices, but as they make more money we see them consistently trading up to Prosecco from cheaper Cava brands."