November 13, 2012
New Zealand expert exposes wine discounting ruses
Wine writer Michael Cooper says that vineyards will launch a wine at $23 when it's really a $15 wine, retailers will discount it to that level and believing it to be a bargain, shoppers will buy it.
Wine writer Michael Cooper says that vineyards will launch a wine at $23 when it's really a $15 wine, retailers will discount it to that level and believing it to be a bargain, shoppers will buy it.