November 06, 2012
Mystery shoppers scope out Wine Country
Wineries are increasingly adopting the mystery shopper practice as a way to identify opportunities to drive more sales in the profitable direct-to-consumer channel. Shoppers are paid $40 for the visit, their tasting is comped, and sometimes bottle purchases are comped, depending on the winery.
Wineries are increasingly adopting the mystery shopper practice as a way to identify opportunities to drive more sales in the profitable direct-to-consumer channel. Shoppers are paid $40 for the visit, their tasting is comped, and sometimes bottle purchases are comped, depending on the winery.