October 09, 2012
After Bacardi, More Liquor Marketers Seek New Agencies Jim Beam, Belvedere Up for Grabs
In 2011 Jim Beam spent $11.2 million in U.S. measured media, according to Nielsen, an amount that does not include Internet or business-to-business advertising. Revenue on the global business is estimated at $3 million
In 2011 Jim Beam spent $11.2 million in U.S. measured media, according to Nielsen, an amount that does not include Internet or business-to-business advertising. Revenue on the global business is estimated at $3 million