Wine Business Wine Industry News Media Kit Wine Industry Publications Contact Us Wine Industry Blogs Wine Industry Classifieds Wine Industry Events Wine News Archives Wine People News Vineyard Weather Wine Jobs
October 09, 2012
After Bacardi, More Liquor Marketers Seek New Agencies Jim Beam, Belvedere Up for Grabs
In 2011 Jim Beam spent $11.2 million in U.S. measured media, according to Nielsen, an amount that does not include Internet or business-to-business advertising. Revenue on the global business is estimated at $3 million