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Vintner With Nothing to Hide Finds That Few Are Looking

October 05, 2012

... he felt the wind of chilly indifference. The silence left Mr. Grahm, who revels in playing the provocateur, scratching his head. "I imagined it would have an impact," he said by telephone. "I wasn't sure if there would be a backlash, or they would be freaked out, but most people haven't really noticed. In a perfect outcome, I would have liked to see interest, and gradually the start of a drumbeat about transparency."