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September 26, 2012
Playboy launches online wine club: Bottles range in price from $13 to $60
Playboy has launched a wine club that includes packages like Gentlemen Prefer Blondes for cases of white wines and Sexy, Spicy, Spanish Reds, targeting a segment of their fan base that with images that hearken back to cigar-toting, wine-sipping gents in smoking jackets, à la Hugh Hefner.