June 11, 2012
What led to Ascentia's downfall?
"The timing worked out terribly," said Robert Nicholson, principal at International Wine Associates, whose firm represented Constellation in the deal. "The financial crisis was at its height, and it was made very difficult for Ascentia to effectively reach the wholesaler and sell their product."
"The timing worked out terribly," said Robert Nicholson, principal at International Wine Associates, whose firm represented Constellation in the deal. "The financial crisis was at its height, and it was made very difficult for Ascentia to effectively reach the wholesaler and sell their product."