May 14, 2012
Wines Targeting Women Are Long on Legs, Short on Flavor
According to the new "girly-wine" brand marketers, we want to be skinny, to toss our hair playfully like ponies as we pick our bottles to match moods, not foods. We also crave an easy-sipping flavor profile with a naughty edge of sweetness.
According to the new "girly-wine" brand marketers, we want to be skinny, to toss our hair playfully like ponies as we pick our bottles to match moods, not foods. We also crave an easy-sipping flavor profile with a naughty edge of sweetness.