May 04, 2012
Easter Boosts Wine Sales 11%
Off-premise sales of domestic table wine shot up 11% in April over last year, largely due to a very positive Easter holiday. This high growth rate in the four-week period ending April 15 also lifted the 52-week growth rate to 8%, according to Wines & Vines' analysis of Symphony IRI data.
Off-premise sales of domestic table wine shot up 11% in April over last year, largely due to a very positive Easter holiday. This high growth rate in the four-week period ending April 15 also lifted the 52-week growth rate to 8%, according to Wines & Vines' analysis of Symphony IRI data.