April 25, 2012
UK: Convenience is king for new breed of shopper
New consumer research by Diageo GB has found 93% of shopping trips in the off-trade are for "something for tonight" as opposed to a routine shop or for an event.
New consumer research by Diageo GB has found 93% of shopping trips in the off-trade are for "something for tonight" as opposed to a routine shop or for an event.