Hoffman Family Cellars announced Dec. 5, 2013 that it plans to unveil Headbanger American Gold Whiskey in early 2014. This comes as an expansion to the brand's growing Zinfandel focused wine line and partnership with renowned national music artist, Digital Summer.
"Since 1980, our wines have been proudly poured more than 25 times at the White House for frequent Israeli diplomatic functions as well as other cultural events during the terms of the last five Presidents."
As with clothing and hair, wine knuckles under to fashion. Different styles, regions and grapes all have their moments in the marketing spotlight, although the rationales for these sudden blasts of commercial heat can vary wildly.