The Board of Directors of the Amador Vintners Association (AVA) has forged two new relationships towards more aggressive marketing and member relations.
Lee Hodo-Four Tier Communications has been retained to oversee marketing for the region and Jennifer Pechette is now Director of Amador County’s multi-winery association.
Amador Vintners Association, founded in 1984, plans strategic marketing with Four Tier to bring greater attention to the region’s grape growing, winemaking, and destination specialties. Hodo, a seasoned wine industry marketing and communications consultant splits her time between Sonoma County and the Sierra Foothill region while she promotes a client list of wine industry companies. Her past regional associations include; the Russian River Valley Winegrowers and the Russian River Valley Pinot Forum.
Jennifer Pechette has been appointed Director of the AVA membership of just under 40 wineries. She follows Jamie Lubenko’s departure after eight seminal years with the AVA. Pechette contributes extensive background in communications and graphic design as well as administrative expertise. Based out of the Association’s hospitality center in Plymouth, CA, she will be responsible for member relations, office administration, and interfacing with the marketing effort. She resides in Sutter Creek, in Amador County with her husband and two daughters.
Amador Winegrowers will collaborate with the Vintners Association and Four Tier by contributing expertise and access to the region’s grape farming which spans more than a century and a half and over 3,300 acres. Wineries and vineyards located in Sierra Foothill’s Amador County reside in the Shenandoah Valley and Fiddletown American Viticulture regions, or in surrounding time-honored vineyard locales.
Just thirty-five miles east of Sacramento and easy access from major bay area airports -
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Amador Vintners Association
Photo image from left to right: Lee Hodo, Four Tier Communications - Chris Chinco, President BOD Amador County Vintners & owner, Driven Cellars (photo by Daniel D’Agostini)