Winebusiness.com - Homepage for the Wine Industry

Off-Premise Wine Sales Increase 3.1 Percent in October


Date: 11/07/11

Over $20 price point leads growth

Off-premise wine sales data increased 3.1 percent from the same period of the previous year in the 4 weeks ending October 15, 2011, according to The Nielsen Company-tracked data. In the 13 weeks ending during the same period, wine sales also increased 3.1 percent.

img 1

Domestic wine sales increased 4.5 percent while imported wine sales fell 0.4 percent in the 4 weeks ending October 15. In case volume during that same period, domestic wines increased 3.1 percent while imported case volume fell 1.6 percent.

In the 4 weeks ending October 15, most of the growth took place in the over-$20 price point followed by the $9 to $11.99. Wine sales increased 10.9 percent in the over-$20 segment and increased 7.6 percent in the $9 to $11.99 segment. In volume, during the same period, the over-$20 segment increased 9.7 percent while the $9 to $11.99 segment increased 8.5 percent.

Wine sales in the $15 to $19.99 and $12 to $14.99 price segments also had good growth. In the 4 weeks ending October 15, the $15 to $19.99 segment grew 6.7 percent in sales while the $12 to $14.99 segment grew 6.5 percent.

Wine sales in the $0 to $2.99 segment fell 3.2 percent and sales in the $6 to $8.99 price segments fell 4.7 percent in the 4 weeks ending October 15.

The full data is available to Wine Business Insider subscribers. If you are an Insider subscriber, click here for the full data or subscribe to the Insider to get access.
 

Subscribe to Daily news Email

FREE Wine Business Daily News delivers the industry's top stories emailed to you from our editorial team.

most popular daily news links

latest real estate

- real estate  •  9 hours ago
- real estate  •  Mar 25, 2015 at 8:44AM PDT
- real estate  •  Mar 24, 2015 at 12:02PM PDT
- real estate  •  Mar 19, 2015 at 3:21PM PDT

latest used equipment

- used equipment  •  yesterday at 7:01PM PDT
- used equipment  •  yesterday at 11:02AM PDT
- used equipment  •  Mar 30, 2015 at 4:16PM PDT
- used equipment  •  Mar 30, 2015 at 12:12PM PDT

latest services & supplies

- services & supplies  •  yesterday at 4:21PM PDT
- services & supplies  •  yesterday at 10:37AM PDT
- services & supplies  •  Mar 30, 2015 at 1:16PM PDT
- services & supplies  •  Mar 30, 2015 at 11:40AM PDT
- services & supplies  •  Mar 30, 2015 at 6:39AM PDT

industry events

Search Events:

Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.