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September 07, 2010
Off-Premise Wine Sales Increase in August

Off-premise wine sales data increased 4.3 percent from the same period last year in the four weeks ending August 21 according to The Nielsen Company-tracked data. In the 13 weeks ending August 21, sales were up 3.6 percent.

Domestic wine sales increased 5.2 percent while imported wine sales increased 2.1 percent in the 4 weeks ending August 21. In the 13 weeks ending in the same period, domestic sales increased 4.8 percent while imported wine increased just 0.6 percent.

Most of the growth took place in the over $20 price segment, which increased 12.6 percent in the 4 weeks ending August 21 and 16.2 percent in the 13 weeks ending during the same period. Other price segments showing strong growth include the $9 to 11.99, $12 to 14.99 and $15 to 19.99 price points. The $9 to 11.99 price point grew 9 percent; $12 to 14.99 grew 9.2 percent; and $15 to 19.99 grew 9.7 percent in the 4 weeks ending August 21.

Wine sales in the $0 to 2.99 and $6 to 8.99 price points declined in August. In the 4 weeks ending August 21, wine sales fell 1.9 percent in the $0 to 2.99 price segment and fell 3 percent in the $6 to 8.99 price category.

The full version of The Nielsen Company-tracked data for table wine category segments, including varietal data, is available to Wine Business Insider Subscribers. Click here to download the data. Click here to subscribe.

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