Winebusiness.com - Homepage for the Wine Industry

Off-Premise Wine Sales Increase in August


Date: 09/07/10

Off-premise wine sales data increased 4.3 percent from the same period last year in the four weeks ending August 21 according to The Nielsen Company-tracked data. In the 13 weeks ending August 21, sales were up 3.6 percent.

img 1

Domestic wine sales increased 5.2 percent while imported wine sales increased 2.1 percent in the 4 weeks ending August 21. In the 13 weeks ending in the same period, domestic sales increased 4.8 percent while imported wine increased just 0.6 percent.

Most of the growth took place in the over $20 price segment, which increased 12.6 percent in the 4 weeks ending August 21 and 16.2 percent in the 13 weeks ending during the same period. Other price segments showing strong growth include the $9 to 11.99, $12 to 14.99 and $15 to 19.99 price points. The $9 to 11.99 price point grew 9 percent; $12 to 14.99 grew 9.2 percent; and $15 to 19.99 grew 9.7 percent in the 4 weeks ending August 21.

Wine sales in the $0 to 2.99 and $6 to 8.99 price points declined in August. In the 4 weeks ending August 21, wine sales fell 1.9 percent in the $0 to 2.99 price segment and fell 3 percent in the $6 to 8.99 price category.

The full version of The Nielsen Company-tracked data for table wine category segments, including varietal data, is available to Wine Business Insider Subscribers. Click here to download the data. Click here to subscribe.

Subscribe to Daily news Email

FREE Wine Business Daily News delivers the industry's top stories emailed to you from our editorial team.

most popular daily news links

latest listings

- winejobs.com  •  yesterday at 11:00PM PDT
- used equipment  •  yesterday at 7:28PM PDT
- winejobs.com  •  yesterday at 5:43PM PDT
- winejobs.com  •  yesterday at 5:23PM PDT

latest winejobs

- winejobs.com  •  yesterday at 11:00PM PDT
- winejobs.com  •  yesterday at 5:43PM PDT
- winejobs.com  •  yesterday at 5:23PM PDT
- winejobs.com  •  yesterday at 4:13PM PDT

latest used barrels

- used barrels  •  yesterday at 12:54PM PDT
- used barrels  •  yesterday at 11:07AM PDT
- used barrels  •  yesterday at 9:43AM PDT
- used barrels  •  Jul 23, 2014 at 4:00PM PDT
- used barrels  •  Jul 23, 2014 at 1:50PM PDT

latest real estate

- real estate  •  yesterday at 12:14PM PDT
- real estate  •  yesterday at 11:58AM PDT
- real estate  •  yesterday at 11:40AM PDT
- real estate  •  Jul 21, 2014 at 10:11AM PDT
- real estate  •  Jul 20, 2014 at 5:53PM PDT

latest used equipment

- used equipment  •  yesterday at 7:28PM PDT
- used equipment  •  yesterday at 8:13AM PDT
- used equipment  •  Jul 22, 2014 at 4:12PM PDT
- used equipment  •  Jul 22, 2014 at 3:42PM PDT

latest services & supplies

- services & supplies  •  yesterday at 2:23PM PDT
- services & supplies  •  yesterday at 1:21PM PDT
- services & supplies  •  yesterday at 12:16PM PDT
- services & supplies  •  yesterday at 11:48AM PDT
- services & supplies  •  yesterday at 7:28AM PDT

industry events

Aug 1
CA
Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.