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July 10, 2010
Off-Premise Wine Sales Increase in June

Off-premise wine sales data increased 2.2 percent from the same period last year in the four weeks ending June 26 according to The Nielsen Company-tracked data. In the 13 weeks ending June 26, sales were up 3.1 percent.

Domestic wine sales increased 3.6 percent while imported wine sales declined 1.3 percent in the 4 weeks ending June 26. In the 13 weeks ending in the same period, domestic sales increased 4.8 percent while imported wine decreased 1.2 percent.

Most of the growth took place in the over $20 price segment, which increased 14.6 percent in the 4 weeks and 12.3 percent in the 13 weeks ending June 26. Segments showing modertate growth include the $9-11.99, $12-14.99 and $15-19.99 price points.

Wine sales in the $0-2.99 and $6-8.99 price points declined in June. In the 4 weeks ending June 26, wine sales fell 2.7 percent in the $0-2.99 price segment and fell 3.6 percent in the $6-8.99 category.

The full version of The Nielsen Company-tracked data for table wine category segments, including varietal data, is available to Wine Business Insider Subscribers. Click here to download the data. Click here to subscribe.

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