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Off-Premise Wine Sales Increase in May


Date: 06/14/10

Off-premise wine sales data increased 4.2 percent from the same period last year in the four weeks ending May 29 according to The Nielsen Company-tracked data. In the 13 weeks ending May 29, sales were up 4.6 percent.

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Domestic wine sales increased 5.9 percent while imported wine sales remained flat in the 4 weeks ending May 29. In the 13 weeks ending May 29, domestic sales increased 6.3 percent while imported wine increased 0.6 percent.

Most of the growth took place in the over $20 price segment, which increased 13.9 percent in the 4 weeks and 13.5 percent in the 13 weeks ending May 29. Other segments showing strong growth include the $9-11.99, $12-14.99 and $15-19.99 price points, which may indicate that the state of the economy starting to rebound.

“Clearly consumers are feeling more comfortable with the state of the economy, and this heightened level of confidence is extending over to the super-premium end of the wine category.” said Mike Jaeger, President and Chief Operating Officer at Wilson Daniels Ltd. “We are most encouraged by the improvement we are seeing in on-premise sales, especially in the all-important California market.”

Wine sales in the $0-2.99 and $6-8.99 price points slightly declined in May. In the 4 weeks ending May 29, wine sales fell just 0.2 percent in the $0-2.99 price segment while they fell 2.2 percent in the $6-8.99 category.

The full version of The Nielsen Company-tracked data for table wine category segments, including varietal data, is available to Wine Business Insider Subscribers. Click here to download the data. Click here to subscribe.

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