Wine Business Wine Industry News Media Kit Wine Industry Publications Contact Us Wine Industry Blogs Wine Industry Classifieds Wine Industry Events Wine News Archives Wine People News Vineyard Weather Wine Jobs
March 22, 2010
Off-Premise Wine Sales Increase 4.6 Percent in February

Off-premise wine sales data increased 4.6 percent from the same period last year in the four weeks ending March 6 according to The Nielsen Company-tracked data. In the 13 weeks ending March 6, sales were up 4.5 percent.

Most of the growth that took place was in sales of domestic wines. Year-on-year, domestic wine sales grew 5.8 percent while imports grew just 1.5 percent in the 4 weeks ending March 6. Domestic sales increased 4.5 percent while imported wine declined 1.1 percent in the 52 weeks ending March 6.

Total wine sales grew in most price points in the 4 weeks ending March 6, with the largest growth in the over $20 price segment, which increased 12.6 percent. This is significant as wines in the price category were declining for most of 2009. Wines in the $9 to $11.99 and $12 to $14.99 price segments also showed strong growth. In the 4 weeks ending March 6, wines retailing for $9 to $11.99 increased in sales 9.1 percent and $12 to $14.99 increased 9.7 percent.

The full version of The Nielsen Company-tracked data for table wine category segments, including varietal data, is available to Wine Business Insider Subscribers. Click here to download the data. Click here to subscribe.

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.
 FREE DAILY NEWS EMAIL
FREE Wine Business Daily News delivers the industry's top stories emailed to you from our editorial team.
most popular news postings
 MOST POPULAR DAILY NEWS POSTINGS
News links most frequently
visited by winebusiness.com users
LAST 24 HRSLAST 7 DAYSLAST 30 DAYS