Off-Premise Wine Sales Increase 4.6 Percent in February
Off-premise wine sales data increased 4.6 percent from the same period last year in the four weeks ending March 6 according to The Nielsen Company-tracked data. In the 13 weeks ending March 6, sales were up 4.5 percent.
Most of the growth that took place was in sales of domestic wines. Year-on-year, domestic wine sales grew 5.8 percent while imports grew just 1.5 percent in the 4 weeks ending March 6. Domestic sales increased 4.5 percent while imported wine declined 1.1 percent in the 52 weeks ending March 6.
Total wine sales grew in most price points in the 4 weeks ending March 6, with the largest growth in the over $20 price segment, which increased 12.6 percent. This is significant as wines in the price category were declining for most of 2009. Wines in the $9 to $11.99 and $12 to $14.99 price segments also showed strong growth. In the 4 weeks ending March 6, wines retailing for $9 to $11.99 increased in sales 9.1 percent and $12 to $14.99 increased 9.7 percent.
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