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Off-Premise Wine Sales Increase 4.6 Percent in February


Date: 03/22/10

Off-premise wine sales data increased 4.6 percent from the same period last year in the four weeks ending March 6 according to The Nielsen Company-tracked data. In the 13 weeks ending March 6, sales were up 4.5 percent.

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Most of the growth that took place was in sales of domestic wines. Year-on-year, domestic wine sales grew 5.8 percent while imports grew just 1.5 percent in the 4 weeks ending March 6. Domestic sales increased 4.5 percent while imported wine declined 1.1 percent in the 52 weeks ending March 6.

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Total wine sales grew in most price points in the 4 weeks ending March 6, with the largest growth in the over $20 price segment, which increased 12.6 percent. This is significant as wines in the price category were declining for most of 2009. Wines in the $9 to $11.99 and $12 to $14.99 price segments also showed strong growth. In the 4 weeks ending March 6, wines retailing for $9 to $11.99 increased in sales 9.1 percent and $12 to $14.99 increased 9.7 percent.

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The full version of The Nielsen Company-tracked data for table wine category segments, including varietal data, is available to Wine Business Insider Subscribers. Click here to download the data. Click here to subscribe.

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