Off-premise wine sales data increased 5.1 percent from the same period last year in the four weeks ending February 6 according to The Nielsen Company-tracked data. In the 13 weeks ending February 6, sales were up 3.5 percent.

Most of the growth that took place was in sales of domestic wines. Year-on-year, domestic wine sales grew 6.7 percent while imports grew just 1 percent in the 4 weeks ending February 6. Domestic sales increased 4.7 percent while imported wine declined 1 percent in the 52 weeks ending February 6.

Total wine sales grew in all price points in the 4 weeks ending February 6, with the largest growth in the $9 to $11.99 price segment, which increased 9.4 percent. Wines in the $3 to $5.99 and $12 to $14.99 price segments also showed strong growth. In the 4 weeks ending February 6, wines retailing for $3 to $5.99 increased in sales 7.6 percent and $12 to $14.99 increased 6.4 percent. Sales in the over $20 price point, which were declining for most of 2009, grew 5.4 percent in the 4 weeks ending February 6.

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