The Burgerville chain has begun pairing local beers and wines with its new, seasonal menu at the Salmon Creek restaurant, starting this past Friday, May 1. The Salmon Creek branch is located in Vancouver, Washington.
There are 39 Burgerville restaurants in Oregon and Washington. The pilot program is being tested at only the Salmon Creek location, and if successful, would be expanded to additional Burgerville outposts, likely within the next four to six months. Salmon Creek is currently serving both beer and wine and this would be the case at other restaurants if expanded.
Burgerville believes that there is a demand for wine and beer by their guests and the decision to promote this program was made in keeping with the company's commitment to keep pace with changing palates. Beers and wines from a select group of local wineries and breweries have been carefully chosen by sommelier Christine Tran, in coordination with the Burgerville Chef's Council, led by CEO Jeff Harvey.
The current local wine offerings include the Ponzi Tavola Pinot Noir, O'Reilly Pinot Gris and the Eyrie Vineyards Chardonnay. Burgerville is keeping it all very local, even with beers, including the Widmer Hefeweizen, Full Sail Amber and Terminal Gravity ESG. All alcoholic drinks are supplied by licensed Washington state distributors.
There is a two-drink limit for all Burgerville guests over the age of 21. No alcohol will be sold through the drive-through.
CEO Jeff Harvey is taking Burgerville's approach of offering fresh, locally sourced and sustainably farmed ingredients seriously, extending that commitment to very local libations.
Alcohol will be served from 11 a.m. to 9:30 p.m. beginning Friday, May 1, 2009. Beer ranges from $3.50 to $4/glass; wine ranges from $6.50 to $9/glass.
Copyright© 1994-2013 by Wine Communications Group. All Rights Reserved.
Copyright protection extends to all written material, graphics,
backgrounds and layouts. None of this material may be reproduced
for any reason without written permission of the Publisher.
Wine Business Insider, Wine Business Monthly, Grower & Cellar
News and Wine Market News are all trademarks of Wine Communications Group
and will be protected to the fullest extent of the law.