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Simply Summer Zinfandel Celebrates the Varietal in Healdsburg August 16


Date: 06/17/14

PRESS RELEASE

Healdsburg, CA (June 17, 2014) – “Simply Summer Celebration -- A New Zinfandel Tradition" with 46 wine producers will be held at Ridge Vineyards Lytton West Vineyard in Dry Creek Valley on Saturday, August 16 from noon to 3:30 p.m. "We're excited to announce our showcase regional program this summer following the time-honored Zinfandel Experience in January," said Rebecca Robinson, executive director, Zinfandel Advocates & Producers (ZAP).

“The inaugural event will be held in Dry Creek Valley, a traditional home for great Zinfandels,” said Mark Vernon, president, Ridge Vineyards and 2014 ZAP president. “The occasion is for consumers looking for a fun, casual and unique experience to taste among the vines. It’s Zin-revival—a rustic ZAP tasting under the tent—mingling with the wineries, munching on authentic wood-fired pizza and mixing it up with the people who share our passion for Zin,” he continued.

Tickets are $45 for ZAP members and $60 for the public. Tickets can be purchased at ZAP - Simply Summer Celebration. ZAP members receive early bird pricing -- an additional $10 off per ticket -- now through June 30. Participating wineries will receive special pricing for winery club members. Additional information on ZAP consumer membership features and benefits can be found here.

“As a non-profit 501(c) (3) educational organization, ZAP’s focus on cultivating our advocate base at higher levels of giving, is translating to effective consumer engagement for our wineries. Our emphasis on a year-round public relations program is also seeing positive traction. This new summer event features the historic spirit of Zinfandel and builds on the work already begun to reposition Zinfandel as a quality varietal with historic significance to our culture and society,” said Robinson. Participating wineries to date are Artezin Wines, Barefoot Cellars, Ballentine Vineyards, Beltane Ranch, Carol Shelton Wines, Chacewater Wines, Charter Oak Winery, Chase Cellars, D-cubed Cellars, Del Carlo Winery, Dry Creek Vineyard, Dutcher Crossing Winery, Easton Wines, Edmeades, Fields Family Wines, Four Corners, Gamba Vineyards & Winery, Hart's Desire Wines, J. Rickards Winery, Jerome Winery/Cellar 433, Klinker Brick Winery, Kokomo Winery, Lava Cap Winery, Limerick Lane Cellars, m2 Wines, Mazzocco Winery, Mike & Molly Hendry, MoniClaire Vineyards, Murphy Goode, Novy Family Wines, Pedroncelli Winery, Pezzi King Vineyards, Proulx Wines, Ridge Vineyards, Rock Wall Wine Company, Rombauer Vineyards, Rued Winery, Scott Harvey Wines, St. Anne's Crossing, St. Francis Winery & Vineyard, Three Wine Company, Trentadue, Turley Wine Cellars, Valdez Family Winery, Wilson of Dry Creek, XYZin and Zin-Phomaniac.

Simply Summer Celebration features wood-fired artisan pizzas from Pizza Politana plus onsite artists and product tables for sweet and savory sampling from vendors including Sonoma Cake Creations, BridgeBrands Chocolates, Truffle Gateau and Chacewater olive oil. Live acoustic music will be provided by The Tim Jackson Duo.

“New traditions are rare. That's what makes ZAP's Simply Summer Celebration so special, said Robinson. On August 16, some of the world's highest quality Zinfandels will be served in the heart of northern Sonoma. This is a "must-attend" event for people with a passion for Zin!”

For more information about the Simply Summer Celebration or other ZAP programs, contact Rebecca Robinson at 530-274-4900 and info@zinfandel.org.

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