Winebusiness.com - Homepage for the Wine Industry

Wine Australia USA and BeverageTradeNetwork.com Launch the Wine Australia Initiative - US Market.


Date: 05/15/14

PRESS RELEASE

May 12, 2014 – Washington D.C., USA. Wine Australia USA’s launch of the new Wine Australia Initiative- U.S. Market is designed to support Australian wineries looking to enter the USA. Highlighting 17 Australian wineries ready for export, the platform will provide targeted marketing and logistics support to importers and key account holders working in the U.S. market.

A notable increase in US demand for Australian regional and premium wineries has spurred Wine Australia USA to create the Wine Australia Initiative to help Australian wineries reach their export goals. Already the go-to company for information on the Australian wine industry, the new initiative is a key part of Wine Australia’s US market program offerings.

In an attempt to bridge the gap between Australian wineries and US market makers, Wine Australia USA has partnered with Beverage Trade Network to help launch the Program. Together, they will provide an interactive online presence dedicated to spotlighting exciting Australian labels and connecting them with their ideal import partners in the USA.

The May 12 launch will spotlight 2 Australian wineries - Beelgara and Brothers In Arms. The remaining 15 wineries will be introduced to the platform by the end of 2014. Over the course of the Wine Australia Initiative, member wineries will get much needed exposure to an estimated 15, 000 trade professionals through offline and online communication alleyways.

The Wine Australia Initiative is engineered to align the goals of Australian wine producers with those of U.S. importers and is the logical next step for Wine Australia towards helping the growth and promotion of the Australian wine industry. The program’s progress will be monitored and reported on upon its termination.

For more information please visit the Wine Australia Initiative – U.S. Market webpage.

About Wine Australia

Wine Australia is an Australian Government statutory authority established in 1981 to provide strategic support to the Australian wine sector. Its mission is to enhance the operating environment for the benefit of the Australian wine industry by providing the leading role in: market development; knowledge development; compliance; and trade.

Wine Australia is headquartered in Adelaide, South Australia, and operates international Wine Australia offices in the USA, Canada, China, Hong Kong, UK, and Japan.

About BeverageTradeNetwork.com

Beverage Trade Network provides a seamless and cost-efficient platform for buyers of the beer, wine, spirits & beverage industry. This service is for wine, beer, spirits and other beverage importers, brokers, retailers, wholesalers and distributors.

Subscribe to Daily news Email

FREE Wine Business Daily News delivers the industry's top stories emailed to you from our editorial team.

most popular daily news links

latest used barrels

- used barrels  •  yesterday at 5:17AM PDT
- used barrels  •  Sep 17, 2014 at 3:35PM PDT
- used barrels  •  Sep 17, 2014 at 7:50AM PDT
- used barrels  •  Sep 17, 2014 at 7:50AM PDT
- used barrels  •  Sep 15, 2014 at 7:56PM PDT

latest real estate

- real estate  •  Sep 17, 2014 at 9:13AM PDT
- real estate  •  Sep 16, 2014 at 5:54PM PDT
- real estate  •  Sep 16, 2014 at 2:34PM PDT
- real estate  •  Sep 14, 2014 at 6:02AM PDT
- real estate  •  Sep 14, 2014 at 6:02AM PDT

industry events

Sep 20
CA
Sep 20
CA
Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.